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Tiger Lands Music Festival
Project Type
Event Production, Design, Photography
Date
April 2022
Location
University of the Pacific, Stockton CA
Role
Creative Producer, Lead Designer, Photographer
Social Media Coverage
Budget
$100k+
In April 2022, I worked with a team of 7 to produce the return of the Tiger Lands Music Festival following the pandemic. As an avid concert goer, and having produced several concerts in the past, I was excited and grateful for the opportunity to create and execute a comprehensive vision for the event.
As the Creative Producer for the TigerLands Music Festival, I was responsible for the following:
•Creating project timeline, assigning roles, and allocating budget
•Researching and coordinating with headlining artist, opening artists, and vendors
•Designing the logo, brand, and physical collateral of the festival
•Creating a short-form social media series to promote the event
•Welcoming and connecting with artists onsite
•Photographing and editing for university wide distribution
With a tight timeline and a small team, we were able to create a wildly successful festival with near max capacity attendance for the University of the Pacific and Stockton community.













